Web-Promotion(SEO):-Search engine optimization (SEO) often requires making changes to the source code of a site, it is often most effective when incorporated into the initial development and design of a site, leading to the use of the term "Search Engine Friendly" to describe.Web-Testing:-The software to exercise some portion of its code . The test Engineer of the software can then check that the results produced by the software are in accord with the expectations.

Friday, December 28, 2007

Web Promotion & Web Testing


Web Promotion :-

Search Engine Optimization [SEO] Important Steps

Prime Visibility customizes each SEO campaign to meet your specific needs. However, the following basic processes are used for each of our SEO clients. We have found that these steps are essential to making your website successful in the near and long-term.

Step 1: We prepare an Analysis Report that shows us the condition of the website at the beginning of the pre-client process. It is reviewed with the webmaster.

Step 2: We will determine the site's specific goals and target markets and success-measurement tools.

Step 3: We research, analyze, and determine the most relevant and targeted keyword and keyword phrases for the business or organization.

Step 4: The client reviews the list and selects those that are most suitable and approves the targeted keywords for inclusion in the SEO program.

Step 5: We then do a thorough analysis of the site. This is another level of in-depth analysis, we examine site structure, navigation, site map and other elements that may hold back search engines crawling and indexing your pages. We will suggest changes to file name conventions and new page names where appropriate.

Step 6: We will go through the site and determine which web pages need changes in order to better target the approved keywords. Search Engines LOVE written content on the pages we prepare suggested and submit it to you for approval and implementation.

Step 7: Once client approves the pages to be changed, our content writers will either write or edit the pages based on the targeted keywords.

Step 8: We create Meta tags, Title tags and ALT tags with targetting your keywords. This is done on an individual page basis depending upon the page content. not repeated from homepage tags.

Step 9: We test the site to see if all applications are working correctly. We test the site from 'outside sources' to ensure the changes are visible from other entry points to the site.

Step 10: Once site is approved, we will begin the process of manually submitting your website to the search engines and directories. We will monitor closely the inclusion of the site pages into each search engine index.

Step 11: We will be able to begin tracking positive results almost straight away. Some of the search engines and directories take approximately 5-10 weeks after the site submissions to become listed and ranked.

Step 12: If necessary, we will perform a short-term modification to the site's content to improve traffic and results.

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Search Engine Optimization [SEO] Process and Tips

What SEO’s Normally Optimizes In developing a search engine optimization and placement plan for a website, SEO’s would recommend modifications to the following sections (or elements) of the website. In many cases, these elements can be found on all pages within the website, though in other cases, there may only be one or two pages these elements are found on or should be applied to. This list indicates areas we feel require some degree of modification, or optimization.

Title:- Each page in the site should have a unique title.

Meta Tags:- On new-generation search engines such as Google, Yahoo and MSN, the Description is extremely important.

Text:- As search engine spiders can only read text with 100% efficiency and tend to miss important information phrased in images, java scripts and Flash, the body text of the website is by far the most important element examined by a search engine. SEO’s would run several tests on the body-text of this site looking for relationships between keywords and non-keywords in the text, the arraignment of keywords and keyword-enriched text, and the ratio of keywords to non-keywords. These tests may indicate a need to rephrase some of the text. (If text revision becomes necessary, SEO’s staff will write what we consider to be the proper text and forward it to you for approval before posting it to your site.)

Link-Structure:- SEO’s would fully examine how pages in your site are linked to one another and, if necessary, prepare a stronger internal linking system through a discrete navigation map applied to the bottom of each page in the site. This mapping system would not reorder links presently coded into the site; however, it would provide the clear paths necessary to ensure a spider could access all-important sections of the site.

Site Architecture:- SEO’s would examine how the site is built, paying particular attention to how spiders and live-editors move from level to level within the site. (Imagine a schematic diagram of your website)

Link Density:- This is a simple measure of the number of incoming links from other sites, as well as the number of internal links found on your site. We try to bump this number as high as possible through our optimization efforts.

Link-Relevancy:- New-generation search engines such as Google and Teoma examine the “relevancy” of information found on websites linked to your website. If the information on a site linked to yours relates directly to information found on your site, it is considered relevant and is beneficial to search engine placements. If the information found on the linking site is dissimilar to information found on your site, the link is not considered relevant, and may actually damage your search engine rankings. (Please think of an Audi dealership linking to a 5 star restaurant. They may share the same core customers but an electronic spider does not know that. In the eyes of the spider, the sites have no relational elements aside from the geographic location of the physical businesses. With links like these, who needs enemies?

Link-Popularity:- This term refers to the way a search engine will perceive your website based on Link-Density and Link-Relevancy. Link-Popularity is the final measurement used when Google applies their ranking formula known as PageRank to a site.

Search Engine Optimization Process:-SEO’s has a fairly simple, straightforward SEO process. Generally, a small business website can be optimized within two business days. Here is the process we follow in point form:

  • Download entire site folders from host server (FTP codes provided by client or client’s webmaster).
  • Review entire website measuring keyword to non-keyword ratios, link-structure, link-density and link-popularity.
  • Review of competitive environment (getting a sense of who is in the Top10 under the keyword phrases we are targeting).
  • Physical optimization of website
  • Client review and approval (optimized website posted to a “hidden” section of SEO’s’s server, only SEO’s staff and client may access this section of our server. Site removed from SEO’s server after client approval).
  • Re-posting the website to the host server.

Submission Process:-SEO’s submits all websites manually, without the use of any automated submission software. It should be noted that the majority of major search engines do not require formal submissions. We only submit a site if we feel it is necessary and never charge for the process.

  • Submission to all Paid-Inclusion search programs that have been authorized by the client
  • Submission to all non-paid submission directories (MSN directory, Open Directory Project)
  • Submission to all major non-paid search engines

Please note:- SEO’s does not charge any premiums on third party fees (i.e. Yahoo! Directory submission). Due to recurring billing practices, all paid-submissions must be made using a credit card number supplied by the client.

Reporting:-SEO’s prepares and submits several reports during our contract period. Clients can expect to see the following reports during the course of their contract with SEO’s:

  • Website Optimization Reportdetailing modifications, changes and recommendations made during the search engine optimization process
  • Submission Report- Detailing the search tools the site was submitted to. - Paid-inclusion submission receipts will be passed directly to the client via Email.- A resubmission report will be issued if resubmission is necessary
  • Debut Listings Report- SEO’s will forward a detailed search engine position report when your website begins showing debut listings
  • Regular Monthly Search Engine Placement Reports- SEO’s forwards a standard search engine position report in the last week of each month
  • Special Reports, Bulletins and Newsletters- From time to time, we will have information updates regarding your website, or important search engine information and changes. If anything extraordinary comes up during the contract period, SEO’s will forward a report as soon as possible. We will also send copies of any newsletters generated by SEO’s. We publish a quarterly Search Engine News newsletter available free of charge to all our clients.

Site Monitoring:-During your contractual period with SEO’s, we will monitor your website’s search engine performance on a weekly basis. If we perceive any notable slippage in site rankings, we will immediately take commercially responsible actions to improve the site’s rankings.

Payment Terms:-Payment terms will be negotiated with each client. If a client fails to meet terms of payment, SEO’s will make attempts to get in touch with the client for a period of seven (7) days. If alternative payment arrangements cannot be made within that time, SEO’s reserves the right to cease all work in progress as well as remove any work processed during the term of the contract. Our basic payment terms call for a 50% deposit on our work with the remainder billed on the 25th and 50th day of the contract.

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Link-Building Campaign

One Way Link Building Package
Links with Page Rank 4 and 3 Links with Page Rank 2 and 1
Total Links Package Total USD
1010 20 120
1515 30 175
25 25 50 285
3837 75 410
5050 100 535
7575 150 760
100100 200 985
125125 250 1185
150150 300 1385

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Quality Link Building Guidelines !

1. All links must be permanent one way and non-reciprocal
2. No link forms, link directories, forums, blogs or spam sites.
3. Links must be manually submitted and not with a spammy form letter requesting links.
4. Link page must have a recent Google & Yahoo cache.
5. Link pages must be related to the topic of the site.
6. Links must be from different Class-C IP addresses.
7. Only one link per site (IP).
8. Links must contain website target anchor text and link to a given page.
9. No blacklisted, banned or spam sites.
10.No more than 25 outbound links per page.
11. All links must be indexable by googlebot, no rel="nofollow", robots.txt blocking, java links, jump scripts, framed pages etc.
12. Links must be on a PAGE with a positive Google PR, not PR of the site.
13. Must be static links only. No redirects, string parameters, sessionID’s, JavaScript links, hidden links or links on any site that seems to have incurred a Google penalty.
14. No sites with sexual, racist or other unethical content.
15. Links from websites that already link to our site will not be counted.
16. All links must be visible and readable
17. All Links must be from topically relevant English language-based developed websites (not under construction)
18. We must review the sites first, Quality is important, only once satisfied payment will be made.
19. WHITE HAT techniques ONLY.

SEO Packages !

SEO - Packages
SEO Features SEO Standard SEO Standard Plus SEO Premium
Research Analysis
Keyword Research Analysis Yes/10-15 Yes/15-20 Yes/20-30
Website Research Analysis Yes Yes Yes
Tags Optimization
Title Tag Optimization Yes Yes Yes
Meta Tag Optimization Yes Yes Yes
On Page Optimization
Sitemap Creation & Optimization Yes
Yes Yes
Creation of Robots.Txt file Yes Yes Yes
Page Size Checking NO Yes Yes
Website Load Time Checking NO NO Yes
Navigation and File Structure Yes Yes Yes
HTML Validation Checking Yes Yes Yes
Browser Compatibility Checking Yes Yes Yes
Duplicate Content Checking Yes Yes Yes
Broken Link Checking Yes
Yes Yes
Image Alt Text Optimization Yes
Yes Yes
Content Optimization Yes
Log File Analysis NO Yes Yes
Search Engine Submissions
Manual Search Engine Submission Yes/100 Yes/150 Yes/200
Re-Submission of sites NO Yes Yes
Off Page Optimization
Manual Link Building Yes/20 Yes/30 Yes/50
Directory Submission Yes/600 Yes/900 Yes/1200
Activity Report NO NO Yes
Traffic Report NO Yes Yes
Directory Submission Report Yes Yes Yes
Ranking Report Yes Yes Yes
Search Engine Submission report Yes Yes Yes
Link Building Report Yes Yes Yes
Link Popularity Report NO NO Yes
Minimum Contract 6 months 6 months 8 months
Initial set up cost $300 $450 $600
Cost per month $150 $175
Note :- $=USD

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Web Testing :-

What is usability testing?

In a usability test, representative users try to do typical tasks with the product, while observers, including the development staff, watch, listen, and take notes. The product can be a Web site, Web application, or any other product. It does not have to be a finished product. You should be testing prototypes from early paper-based stages through fully functional later stages.

What are you looking for in a usability test?

In each round of usability testing, you should first identify specific concerns and goals for that round of testing and develop the test to focus on those concerns and goals. For example, at the beginning of a project, you may be testing to set quantitative baselines (such as time, error rates, and satisfaction) for comparison to later tests of your revised site.

In a typical usability test, you want to identify any usability problems that the product has collect quantitative data on participants' performance determine participants' satisfaction with the product

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Plan — Step-by-Step Usability Guide

Planning is critical because it helps you focus your objectives. It also helps you plan for usability activities that are part of the process of developing a successful site. You must think about what you want to achieve and create a focused vision that will benefit both your users and your company or agency.

Think About the Process

  • Learn about users

  • Conduct task analysis

Follow Research-Based Guidelines

  • What are the Guidelines?

  • Who should use the Guidelines?

  • Can I customize the Guidelines?

  • Do the Guidelines have limitations?

Develop a Plan

  • Create a plan

  • Determine project scope

  • Identify user audiences

  • Set objectives

Assemble a Project Team

  • Who should be included on the team?

  • What skills are needed?

Hold a Kick-Off Meeting

  • Team visions and perceptions

  • Project realities

Write a Statement of Work (SOW)

  • What is a statement of work?

  • What should it include?

  • Examples & templates

Hire a Usability Specialist

  • What to ask

  • Where to look for consultants

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Analyze — Step-by-Step Usability Guide

Before you design and write your Web site, you should find out how well your current site is working and set measurable usability goals. You should learn as much as you can about your users and their tasks. Personas, scenarios, and measurable usability goals all help you focus on users, their tasks, and their expectations.

Evaluate Your Current Site

  • Does the Web site meet your organization's objectives and your usability goals?

  • Is the site meeting the needs of your users?

  • Does the Web site comply with basic Web guidelines?

Learn About Your Users

  • What I need to know about users

  • How can I learn about users?

  • Users research Techniques including surveys, interviews, contextual interviews, card sorting, and usability testing

Conduct Task Analysis

  • hat is task analysis?

  • What does task analysis focus on?

  • What does task analysis involve?

  • What are the benefits of task analysis?

Develop Personas

  • What is a persona?

  • How do we get information for a persona?

  • What does a persona look like?

  • What are the benefits of personas?

  • What characteristics are included in a persona?

Write Scenarios

  • What is a scenario?

  • When should you use scenarios?

  • How detailed should a scenario be?

  • How do you gather scenarios?

Set Measurable Usability Goals

  • What is a measurable usability goal?

  • What types of measurable usability goals should we set?

  • Which types of measures should you rely on most?

  • How do you set measurable usability goals?

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Design — Step-by-Step Usability Guide

When you are ready to design the site, you should set requirements for the features, functions, and content of the site. Card sorting can help you organize the site logically for users. Writing for the Web guidelines will help you put useful and usable content on your site. With parallel design, you can generate and agree on good design ideas very quickly.

Determine Web Site Requirements

  • What are requirements?

  • How do you develop requirements?

  • How detailed should requirements be?

  • How do you use requirements?

Conduct a Content Inventory

  • What is a content inventory?

  • Why conduct a content inventory?

  • What goes into a content inventory?

  • How do you get a content inventory?

  • How do you organize a content inventory?

  • What do you do with a content inventory?

Perform Card Sorting

  • What is card sorting?

  • What are the benefits of card sorting?

  • What are the different types of card sorting?

  • How do you conduct a card sort?

Define the Information Architecture

  • How do you define the information architecture for your site?

  • How do you determine what should go on the home page?

  • How can you use card sorting to help you define your categories and labels?

  • How do you create a site map?

  • What is a wireframe and how do you create one?

Writing for the Web

  • How do you select what your audience needs?

  • How should you organize your content?

  • How do you write clearly?

  • How do you write visually?

Use Parallel Design

  • What is parallel design?

  • What are the benefits of parallel design?

  • How have others conducted parallel design?

  • How does parallel design work?

Develop a Prototype

  • What is a prototype?

  • When should you build a prototype?

  • Why build a prototype?

  • Why use low-fidelity prototypes?

  • Does fidelity make a difference?

Program the Site

  • When should you begin programming?

  • When should you test the site?

  • What about accessibility?

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